Privacy Policy
Last Updated: August 26, 2025
1. INTRODUCTION
Welcome to Edzell Intelligence Group ("we," "our," or "us"). At Edzell Intelligence Group, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://edzellintelligencegroup.com (the "Site") or engage with our services.
This policy applies to information we collect:
• On our Site
• In email, text, and other electronic communications
• Through our services
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access our Site or use our services.
2. DATA CONTROLLER
For the purposes of applicable data protection laws, including the European Union General Data Protection Regulation (GDPR) and the UK GDPR, Edzell Consulting is the data controller responsible for your personal data.
Contact Details:
• Full name of legal entity: Edzell Intelligence Group Ltd.
• Email address: privacy@edzellintelligencegroup.com
• Postal address: 128 City Road London, EC1V 2NX
• Telephone number: 202-550-0707
3. INFORMATION WE COLLECT
We collect several types of information from and about users of our Site and services:
3.1 Personal Data
Personal data refers to any information that identifies or can be used to identify an individual. We may collect the following personal data:
• Identity Data: Name, username or similar identifier, title, date of birth
• Contact Data: Email address, telephone numbers, postal address
• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site
• Usage Data: Information about how you use our Site and services
• Marketing and Communications Data: Your preferences in receiving marketing communications from us and our third parties and your communication preferences
3.2 Non-Personal Data
We also collect non-personal data, which is data that does not identify an individual. This may include:
• Demographic information
• Statistical data
• Aggregated data derived from your personal data
4. HOW WE COLLECT YOUR DATA
We collect data through various methods, including:
4.1 Direct Interactions
You may provide us with your personal data when you:
• Fill out forms on our Site
• Subscribe to publications
• Request marketing materials
• Provide feedback or contact us
4.2 Automated Technologies
When you interact with our Site, we may automatically collect technical data about your equipment, browsing actions, and patterns. We collect this data using:
• Cookies: Small files placed on your device that enable our Site to recognize your browser and capture and remember certain information. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent.
• Server Logs: Records of activities on our Site including traffic data, location data, weblogs, and other communication data.
• Web Beacons: Electronic files used to record information about how you browse the Site.
4.3 Third Parties
We may receive personal data about you from various third parties and public sources, such as:
• Analytics providers (e.g., Google Analytics)
• Advertising networks
• Search information providers
• Technical service providers
5. LEGAL BASIS FOR PROCESSING
Under the GDPR and UK GDPR, we must have a legal basis for processing your personal data. We process your personal data on the following legal grounds:
5.1 Consent
We process certain data based on your consent, such as when you opt-in to receive marketing communications.
5.2 Contractual Necessity
We process data when necessary to perform our contractual obligations to you or to take steps at your request before entering into a contract.
5.3 Legitimate Interests
We process data when it is necessary for our legitimate interests (or those of a third party), provided your fundamental rights do not override these interests.
5.4 Legal Obligation
We process data when necessary to comply with a legal or regulatory obligation.
6. HOW WE USE YOUR INFORMATION
We use your personal data for the following purposes:
6.1 Provide Services
• To provide and maintain our services
• To notify you about changes to our services
• To allow you to participate in interactive features
• To provide customer support
6.2 Improve Our Site and Services
• To administer and protect our business and Site
• To deliver relevant content and advertisements
• To measure the effectiveness of our marketing
• To conduct data analysis and testing
6.3 Communications
• To respond to your inquiries, comments, or questions
• To send you technical notices, updates, security alerts
• To provide marketing communications (with your consent)
7. DISCLOSURE OF YOUR INFORMATION
We may share your personal data with:
7.1 Service Providers
Third-party vendors, consultants, and other service providers who require access to your information to perform services on our behalf (e.g., hosting providers, payment processors).
7.2 Business Partners
Partners with whom we may jointly offer products or services, or whose products or services we may promote.
7.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court, government agency).
7.4 Business Transfers
If we are involved in a merger, acquisition, or asset sale, your personal data may be transferred as a business asset.
7.5 With Your Consent
We may share your information with third parties when you have consented to such disclosure.
8. INTERNATIONAL TRANSFERS
We may transfer, store, and process your personal data in countries other than your own. Whenever we transfer your personal data outside your region, we ensure a similar degree of protection by implementing at least one of the following safeguards:
• EU-US/UK-US Data Privacy Framework
• Standard Contractual Clauses
• Binding Corporate Rules
• Your explicit consent to the proposed transfer
9. DATA RETENTION
We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period, we consider:
• The amount, nature, and sensitivity of the data
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the data
• Whether we can achieve those purposes through other means
• Legal requirements
10. YOUR DATA PROTECTION RIGHTS
Depending on your location, you may have the following rights regarding your personal data:
10.1 For EEA, UK, and Swiss Residents
• Right to Access: The right to request information about your personal data that we hold.
• Right to Rectification: The right to request the correction of inaccurate personal data.
• Right to Erasure (Right to be Forgotten): The right to request the deletion of your personal data.
• Right to Restrict Processing: The right to request the restriction of processing of your personal data.
• Right to Data Portability: The right to receive a copy of your personal data in a structured, machine-readable format.
• Right to Object: The right to object to the processing of your personal data.
• Right to Withdraw Consent: The right to withdraw your consent at any time where we rely on consent to process your personal data.
10.2 For California Residents
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights:
• Right to Know: The right to know what personal information is collected, used, shared, or sold.
• Right to Delete: The right to request the deletion of personal information.
• Right to Opt-Out: The right to opt-out of the sale or sharing of personal information.
• Right to Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.
• Right to Correct: The right to request correction of inaccurate personal information.
• Right to Limit Use of Sensitive Personal Information: The right to limit the use and disclosure of sensitive personal information.
10.3 For Canadian Residents
Under the Personal Information Protection and Electronic Documents Act (PIPEDA), Canadian residents have the right to:
• Access their personal information
• Correct inaccurate personal information
• Withdraw consent
• File a complaint with the Privacy Commissioner of Canada
10.4 For Brazilian Residents
Under the Lei Geral de Proteção de Dados (LGPD), Brazilian residents have similar rights to those provided under the GDPR.
10.5 For All Users
To exercise any of these rights, please contact us using the contact details provided in Section 2. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).
11. CHILDREN'S PRIVACY
Our Site and services are not intended for children under the age of 16, and we do not knowingly collect personal data from children under 16. If we learn we have collected or received personal data from a child under 16 without verification of parental consent, we will delete that information.
12. COOKIES AND SIMILAR TECHNOLOGIES
12.1 What Are Cookies
Cookies are small text files that are placed on your device when you visit our Site. They allow us to recognize your device and store certain information about your preferences or past actions.
12.2 Types of Cookies We Use
• Essential Cookies: Required for the operation of our Site.
• Analytical/Performance Cookies: Allow us to recognize and count visitors and see how visitors move around our Site.
• Functionality Cookies: Enable us to personalize content for you.
• Targeting Cookies: Record your visit to our Site, the pages you have visited, and the links you have followed.
12.3 Managing Cookies
You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly.
13. DATA SECURITY
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
14. THIRD-PARTY LINKS
Our Site may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.
15. CHANGES TO THE PRIVACY POLICY
We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this privacy policy periodically for any changes.
16. HOW TO CONTACT US
If you have any questions about this privacy policy or our privacy practices, please contact our Data Protection Officer at:
• Email: privacy@edzellintelligencegroup.com
• Phone: 202-550-0707
• Address: 128 City Road London, EC1V 2NX
17. COMPLAINTS
You have the right to make a complaint at any time to the supervisory authority for data protection issues in your jurisdiction. We would, however, appreciate the chance to deal with your concerns before you approach the authority, so please contact us in the first instance.
17.1 EU Residents
You can find your national data protection authority on the European Data Protection Board website.
17.2 UK Residents
You can make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.
17.3 Canadian Residents
You can make a complaint to the Office of the Privacy Commissioner of Canada.
17.4 Australian Residents
You can make a complaint to the Office of the Australian Information Commissioner.
17.5 Brazilian Residents
You can make a complaint to the National Data Protection Authority (ANPD).
17.6 USA Residents (Non-California)
USA residents can file complaints with:
• The Federal Trade Commission (FTC) at www.ftc.gov/complaint
• Your state's Attorney General's office
• Our company directly using the contact information provided in Section 16
USA residents may also have additional rights depending on state-specific privacy laws (such as the Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, or Utah Consumer Privacy Act).
18. GOVERNING LAW
This agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under this agreement will be subject to the exclusive jurisdiction of teh English and Welsh courts.